Privacy Policy

Privacy Policy


Vedent Limited are committed to complying with the Data Protection Act 1998 and have published this guide to help you understand how and why Vedent collect information from you, to whom such information is disclosed and what your rights are.

 You can access our Website home page and browse our site without disclosing your personal data.

 However, when you register with Vedent Limited you will be asked to provide certain information about yourself.


What information do we collect and how do we obtain it?


We receive information in one of two ways either directly from you when you register with us or from a third party such as credit reference agencies (for example to assess your credit rating).

 If you register with us you will be asked to provide certain information such as your name, address, details of your credit card (only if you are paying by credit card), telephone number and email address so that we can process and fulfil your order, notify you of your order status and inform you of special offers and promotions.


How do we use your information?


We use the information that we collect about you to:

•Process your orders

•Manage your account - see also "Use of credit reference agency information"

•Administer this website

•Monitor customer traffic patterns and site usage to help us develop and improve the design and layout of the site

•Notify you about enhancement to our services, such as changes to the website, new services and special offers that may be of interest.


If you have given us permission to send you information about our products and services by telephone, e-mail or in writing, you agree that by doing so Axis are not in breach of the Telecommunications (Data Protection and Privacy) Regulations 1999 or the Direct Marketing Association (DMA) Code of Practice.


Use of Credit Reference Agency Information and sharing of credit information


In the interests of responsible lending and for security purposes we carry out searches with credit reference agencies when you register with Vedent Limited and further searches may be carried out before deciding whether to accept orders and/or grant further credit. The agencies record these searches.

 We also share information about you and the conduct of your account with credit reference agencies, other lenders and relevant third parties.


Information about you and other members of your household and those with whom you are financially linked will be used to verify your identity and for the credit assessment of you and them.

 We may also use your information for payment recovery or fraud and debt tracing. We will pass on details of defaulting accounts to debt collection agencies.


For details of the Credit Reference Agencies that we receive information from and share information with write to the Group Data Protection Manager at Head Office or via email, quoting Security and Privacy Enquiry.




Who does Vedent Limited disclose the information it collects to?


We use information about you for purposes other than the provision of a website shopping facility.

 As a result we may disclose your information to:

•Credit Reference Agencies - for more information see above.

•Legal and debt recovery representatives for debt collection and debtor tracing purposes.

•Reputable companies to fulfil your order or process your data on our behalf.


Axis will not share your information with companies outside Vedent Limited for marketing purposes.


Please be aware that if we are requested, by the police or any other regulatory or Government authority investigating suspected illegal activities, to provide your information and/or use your information, we are entitled to do so.


Keeping in touch with you


We want to keep you up to date with information about new ranges, special offers and improvements to this site.


 If you decide you do not want us to contact you, you can request that we stop using your information and that we stop mailing information to you by writing to the Group Data Protection Manager at Head Office or via email, quoting Security and Privacy Enquiry.


 You may continue to receive mailings which are already on route to you for a short period of time while your request is being dealt with.


What about cookies?


Our online ordering system uses a cookie to record a unique reference on your computer so that we can keep track of your order as you use the system. This cookie, that is saved to your system, is only valid for a single visit and each new visit will result in a new cookie overwriting any previous that were generated on previous visits to our site.


 If your internet browser is set to reject cookies or if your network firewall won't allow them then unfortunately you will not be able to use our online store. Please refer to your internet browser help file to see how to enable cookies on your p.c.


 In order that we can monitor and improve the site we may gather certain information about you when you use it, including details of your domain name and IP address, operating system, browser, version and the website that you visited prior to this site. This may involve the use of a cookie that will not expire at the end of your browsing session.


Your rights under the Data Protection Act 1998


You have a right to access the personal data that we hold on you.


 If you would like to see a copy please send a £10 fee and a written request to the Group Data Protection Manager at Head Office, quoting Security and Pivacy Enquiry. If you think the information we hold on you is incorrect please contact the Group Data Protection Manager at Head Office or via email, quoting Security and Privacy Enquiry.


The Direct Marketing Association and Trust UK


Vedent operate to a high level of commercial standards, which are designed to:

• Protect your privacy

•Ensure that payments are secure

•Let you know what you have agreed to

•Sort out any complaints


Monitoring Communications


As part of our efforts to make further improvements to the service we provide to our customers, telephone calls to and from Vedent Limited may be recorded or monitored and used for training purposes.

 To protect the operation of our computer systems we monitor incoming and outgoing email.


Contact Us


If you have any questions relating to this policy or the use by Vedent of personal data please contact via email, quoting Security and Privacy Enquiry.

COOKIE nameCOOKIE Description
CART The association with your shopping cart.
CATEGORY_INFO Stores the category info on the page, that allows to display pages more quickly.
COMPARE The items that you have in the Compare Products list.
CURRENCY Your preferred currency
CUSTOMER An encrypted version of your customer id with the store.
CUSTOMER_AUTH An indicator if you are currently logged into the store.
CUSTOMER_INFO An encrypted version of the customer group you belong to.
CUSTOMER_SEGMENT_IDS Stores the Customer Segment ID
EXTERNAL_NO_CACHE A flag, which indicates whether caching is disabled or not.
FRONTEND You sesssion ID on the server.
GUEST-VIEW Allows guests to edit their orders.
LAST_CATEGORY The last category you visited.
LAST_PRODUCT The most recent product you have viewed.
NEWMESSAGE Indicates whether a new message has been received.
NO_CACHE Indicates whether it is allowed to use cache.
PERSISTENT_SHOPPING_CART A link to information about your cart and viewing history if you have asked the site.
POLL The ID of any polls you have recently voted in.
POLLN Information on what polls you have voted on.
RECENTLYCOMPARED The items that you have recently compared.
STF Information on products you have emailed to friends.
STORE The store view or language you have selected.
USER_ALLOWED_SAVE_COOKIE Indicates whether a customer allowed to use cookies.
VIEWED_PRODUCT_IDS The products that you have recently viewed.
WISHLIST An encrypted list of products added to your Wishlist.
WISHLIST_CNT The number of items in your Wishlist.

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